Latest TV Technology and TV Consumer Viewing Habits
2018-06-20
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A 2017 a Nielsen study showed Australian houses now own 6.6 screens. This is up on the 2016 figure of 6.4 and 6.1 in 2015. Today, the higher balance of these screens are internet connected. This creates more viewing opportunities for different purposes other than broadcast TV. The multifunctionality of contemporary TVs encourages new and varied viewing opportunities.
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Despite all our connectivity capabilities, you may be surprised to know that the majority of viewing is still free to air, watched in real time or played back on the TV, in fact, 86%. On average Australians watch 2 hours and 39 minutes of broadcast TV each day. Five years ago they were watching 3 hours and 10 minutes.
Due to the connectivity of our TV screens now, the humble TV has many other complementary uses. In the last quarter of 2017 studies were done showing Australians use their TVs for something other than watching live or catch up TV shows for a staggering 34 hours and 15 minutes over a 28 day period.
So our rates of screen watching are not declining, they are just changing. With the advent of catch up TV, people often wait to watch their favorite show at a time other than the channel scheduled viewing time. This allows the viewer to fast forward through the ads. This would be skewing the “perceived” decline in time watching TV compared to 5 years ago. On top of the TV viewing air habits, we are also using our screens just under 1 hour per day doing something else other than watching free to air.
What does this mean for our screen TV buying habits? At this stage, you would be unwise to have any TV on your list that does NOT have internet capabilities. Technology changes rapidly and to get the most from you next screen investment whether it be free to air, Netflix, Stan, social media and any other streaming service you care to utilise it would be advisable to purchase a TV with up to date technology with the allowance of further iterations.
Which TV has the state of the art functions that can provide you with a range of viewing choices? 南宫ng·28 has the answer. 南宫ng·28 has a wide range of TV starting with the 22-inch screen to a whopping 85-inch screen. Different 南宫ng·28 TVs have different capabilities.
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An Android TV allows you to play your favourite content via connectivity. The Android platform is the nerve centre of the tv and gives you all the access to the internet so your tv can talk to all forms of social and streaming content. The hardware of the TV is interactive. You can simply speak into the microphone of the remote control and ask Google a question. This will also allow your phone or tablet to talk to your TV. You can cast movies, music or shows from another device straight onto the TV.
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This stands for HIGH DEFINITION RANGE. It increases detailed imagery, enhances brightness and an unparalleled color range. It promotes a truer to life color image, the way we see color in nature for example.
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Gives precision lighting control and brightness enhancement which providing the best contrast ratio. This is important because with modern LEDs the LED light shines through the LCD screen to give pixels their colors. Every now and again the light shines through very small spaces where it shouldn’t, this creates a halo around the darker areas of the screen. Local dimming switches off individual clusters of pixels to maintain the integrity of the black color and the brightness of the white.
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